Lewis Hamilton named third most marketable athlete in the world!

© Steve Etherington for Mercedes-Benz Grand Prix Ltd.

A study conducted by SportsPro has determined Lewis Hamilton to be the third most marketable athlete in the world, with a highest score for “brand strength”.

SportsPro has measured “extensive data analysis, advanced social media monitoring, economic valuations, expert and consumer insights” and determined that Lewis Hamilton is the third most marketable athlete in the world.

Lewis is also the only athlete on the list who has a 20/20 score for “brand strength”. The Briton works with multiple high-profile companies like Tommy Hilfiger, Monster Energy etc., and the report states that part of his appeal lies in his strength when discussing social issues.

Here is SportsPro’s list of 10 most marketable athletes of 2022:


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  1. Cristiano Ronaldo (football)
  2. Serena Williams (tennis)
  3. Lewis Hamilton (F1)
  4. LeBron James (basketball)
  5. Lionel Messi (football)
  6. Naomi Osaka (tennis)
  7. Virat Kohli (cricket)
  8. Alex Morgan (football)
  9. Sam Kerr (football)
  10. Tom Brady (American football)

Four more Formula 1 drivers are on the list, including George Russell, who is listed at number 35. The rest are Charles Leclerc (25), Max Verstappen (33) and Sergio Perez (36).

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