© Mercedes-Benz Grand Prix Ltd.
Daimler Chairman of the Board of Management Ola Källenius says Mercedes’ partnership with INEOS is “a win-win situation for all parties”.
It’s no secret that in an uncertain global economic situation, Daimler wants to cut costs wherever it can. One of the goals the manufacturer has is to turn its Formula 1 team in a money-making franchise.
“The return on investment is already good but it will get even better,” Källenius said to Motorsport-Total.com.
“I think it is possible to turn the team into a business that makes money. You can then compare it to a real sports franchise – like in football or American football, for example.”
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A step in that direction is the team’s new ownership structure. It was announced in December that the ownership of the Mercedes F1 Team would be split between three equal partners: Daimler, Mercedes and team boss Toto Wolff. Källenius is happy with the addition of INEOS.
“I am happy with the picture of one third each. It’s a very harmonious relationship.
“We know INEOS and have already worked with them on the commercial side. They bring both – expertise in the technical but also in the sporting field.
“When Toto and I sat down and discussed how we want to continue, whether we want to add someone to our successful partnership and get another strong third partner, we decided it makes a lot of sense.
“If we make a deal like this, then of course we make sure it’s a win-win situation for all parties,” concluded the Swede.
