© Steve Etherington for Mercedes-Benz Grand Prix Ltd.
Lewis Hamilton has started a partnership with renowned sports and media talent manager Penni Thow, after his friend and manager Marc Hynes left his team.
Thow will be responsible for the development of Hamilton’s ‘Project 44’ company, which recently launched the Hamilton Commission and Lewis’ own Extreme E team X44.
Hamilton and Thow will work together to manage the Briton’s ventures outside of Formula 1. Motorsport reports that ‘a source close to Project 44’ said:
“Lewis is committed to and focused on his racing career for a number of years ahead but through this partnership, is able to build and grow his business for the longer term.”
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Thow is the founder and CEO of an investment and talent advisory company Cooper. The company specialises in entertainment, media, fashion, sports, technology, and philanthropy.
She worked with music mogul Scooter Braun, who is best known for managing Justin Bieber, Ariana Grande, Demi Lovato, J Balvin and more.
Thow has helped launch the One Love Manchester benefit concert, after the 2017 bombing of Manchester Arena, she worked on Justin Bieber’s Give Back Philippines campaign, and she helped build American model Karlie Kloss’ NGO Kode With Klossy, which provides STEAM coding camps for young people.
